Your Entire Online Presence Starts Here

If you have not thought about moving your business to the internet, then now is the perfect opportunity. There is no better time to think about building your entire online presence than now. With a global health pandemic on our hands, an effective website, among other things, is the answer to meeting your bottomline.

There is no better time to think about building your entire online presence than now.

Website Development

A website is a great place to start creating your overall online presence. This is your real estate on the internet for your company. Think of the world wide web as a piece of land and your website as a house on that piece of land while the domain name is your house number. While social media is great for posting daily updates or announcements, a website acts as a repository of all this information because it is searchable and can be archived in a more orderly manner.

Be mindful that your website is not a static resource but rather an organic ecosystem for your buyer personas. Even though content is king, design is also just as important and perhaps more important when it comes to website development.

Social Media Marketing

Think of social media as this big event where you need to make valuable connections. In order to meet the right people at this event, one needs to differentiate themselves from the rest of the crowd. And boy is social media crowded with a total number of people exceeding the most populous country in the world (i.e. social media has more than 2 Billion and that’s not even collectively!).

Anyway so social media marketing is essential in helping you stand out from the millions of other social media profiles. It’s important to think about your target audience when creating content for your social media channels because you want to attract, engage and delight the right people. In fact, this is the best way to extract value from your social media marketing efforts.

Search Engine Optimization

This always sounds more complicated than it actually is but it really isn’t. Search Engine Optimization (SEO) is like the blood that flows through a website’s veins. It’s a continuos process that is supposed to never sleep. In other words, SEO is a series of practices that helps your content to be found on the internet.

Search engine algorithms have improved to better identify relevant content and match it to the intent of a search query. The solution is to be more intentional with the way you structure your website.

Stay tuned for more tips on how to create your entire online presence. This article will be continuously updated. Bookmark if you can