By Glenda Kamalata SMALL and Medium-sized Enterprises (SMEs) across sub-Saharan Africa have been negatively affected by the Coronavirus pandemic as incomes have shrunk owing to significantly reduced human interaction. SMEs have been significantly impacted by the COVID-19 […]
AFTER Zambians voted in huge numbers at the August 12 general election, the 2022 national budget is now the first major assignment facing a newly-constituted National Assembly. Manic Creatives Limited, the growth agency, is among Zambia’s leading […]
THE Coronavirus pandemic hit global markets and shattered industries, extinguishing jobs and squeezing government revenues. Digital technology, however, has had an immediate impact on helping to save local SMEs that remained focused and invested in software designed […]
THE influencer industry is a burgeoning sector of economic activity that is being recognised as a positive agent of national development. So, why does the influencer industry matter in a digital economy and as a marketing strategy? […]
The Information Session on Digital Marketing was successfully attended by 100 participants. The main purpose of the event was to shed light on digital marketing, a popular industry across the globe yet still quite unknown and misunderstood in Zambia. […]
If you have not thought about moving your business to the internet, then now is the perfect opportunity. There is no better time to think about building your entire online presence than now. With a global health […]
Promoting your business online is actually very easy. With approximately 1 in 3 people having a social media account, it’s really a no-brainer about where to get started from. In case you are still not sure, the ideal place […]
Today’s customer is intelligent, savvy and in control of what they want to buy. As a result, customer expectations are very high in regards to the information they receive from sellers. Assuming that your company can withhold […]
Digital marketing is the umbrella term for your online marketing efforts. Due to popular demand, this is a follow-up article to the self-help guide on how to promote your business online piece. While the self-help guide set a good […]
Do you want to grow your customer base or perhaps strengthen your existing one by enhancing how you upsell, cross-sell and uncover opportunities for higher sales? Then you are in the right place because this article explains […]
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